FFRF billboard blitz: Vote like your rights depend on it

Prior to the midterm elections on Nov. 4, the Freedom From Religion Foundation presented a simple message to voters across the country: Vote like your rights depend on it — because they do.

FFRF hosted a national billboard campaign in 19 markets across the United States encouraging Americans to pay attention to what is at stake in the 2026 election and make their voices heard at the ballot box.

The billboards directed viewers to ffrf.us/vote.

The campaign connected FFRF’s work protecting the constitutional separation between state and church with the importance of civic participation. Decisions made at the ballot box can affect issues central to FFRF’s mission — including secular government, public education, individual rights and whether public policy represents all Americans regardless of religious belief or nonbelief.

The campaign did not endorse candidates or tell voters who to support. Instead, FFRF encouraged voters to understand the issues, evaluate candidates for themselves and participate in the democratic process.

FFRF quoted the late feminist and freethinker Gloria Steinem: “Voting isn’t the most we can do, it’s the least. . . If you don’t vote, you don’t count.”

FFRF intentionally selected many communities where its chapters and supporters provide a local presence. The goal was to pair a national message with local voices, creating opportunities for community engagement and conversations about secular government.

Billboards appeared in or near:

• Rochester, N.Y.

• Raleigh, N.C.

• Knoxville, Tenn.

• Northwest Arkansas

• Duluth, Minn.

• Cincinnati

• York County, Pa.

• Spokane, Wash.

• Madison, Wis.

• Kenosha, Wis.

• Chicago

• Colorado Springs, Colo.

• Denver

• Louisville, Ky.

• Orlando, Fla.

• Phoenix

• Sacramento, Calif.

• San Francisco Bay Area

• San Antonio

Local FFRF chapters and supporters helped amplify the campaign in many of these communities and served as local voices for media interested in the importance of secular government and civic participation.